Batman drives a Jeep Renegade

Be Like Batman with the Jeep Renegade Dawn of Justice Special Edition in Greeneville, Tennessee


Fiat Chrysler, in partnership with Warner Bros. Pictures, recently launched a marketing campaign to co-promote the all-new 2016 Jeep Renegade Dawn of Justice Special Edition along with the highly anticipated Batman v Superman: Dawn of Justice movie, opening nationwide in theaters on March 25.

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Jeep’s first ad is a fast-paced 30-second spot, featuring movie footage as Ben Affleck (as Batman’s alter ego Bruce Wayne) navigates his Jeep Renegade toward the dangerous city ruins of Metropolis, all the while having to avoid explosions and collapsing buildings.

The partnership also includes the introduction of a special-edition “Dawn of Justice” model for the 2016 Jeep Renegade, available in Granite Crystal or new, exclusive Carbon Black exterior paint colors and featuring black interior, black premium cloth seats and High Gloss Black finishes.

“The new Jeep Renegade Dawn of Justice Special Edition boasts a unique, dark appearance package for the most capable small SUV that we’re confident consumers – including millions of moviegoers – will love,” said Mike Manley, head of Jeep.


Check out the commercial below!


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How excited are you about Batman v Superman: Dawn of Justice? Let us know in the comments below!    

If you want to be like Batman,  browse our new Jeep Renegade online inventory, call us at (888) 452-8010, or stop by Greeneville Jeep at 200 Bachman Dr. in Greeneville, TN.

Source: FCA Chrysler, Detroit News
   
Categories: New Inventory, News
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